New consumer survey from Canon in the US illustrates the appeal and appeal of fluorescent colors


According to the survey, three out of four consumers indicated that they are more likely to pay attention to fluorescent colored posters and signage. Over 90% of consumers said they would very likely or somewhat likely recall posters and signs printed in fluorescent colors. Fluorescent’s ability to capture the attention of the modern consumer was highlighted by more than two-thirds agreeing that fluorescent colors are making a comeback.

“There’s no denying that those fluorescent colors that were dominant in the 1980s and 1990s are resurging,” said Sam YoshidaExecutive Vice President and General Manager of Canon UNITED STATESInc. “Fluorescent seems to be everywhere now, and it’s forcing companies, designers and artists to reinvent their color palette and consider all the imaginative possibilities that come with it. With our new range of imagePROGRAF GP Series printers, Canon can help turn those dreams into reality by expanding the world of color.”

Overall, the new survey reveals that fluorescent colors are likely to have power this time around. Survey results include:

  • A study in pink: A plurality of consumers (31%) believe that neon pink is the most iconic color for art and culture, and the most engaging neon color.
  • Fluorescent ink: Fluorescent colors show up in digital and print, which is why (55%) of consumers said they would like to buy a printer that uses fluorescent ink.
  • Positive thoughts: When consumers see fluorescent colors, they feel the most happy (64.5%) and excited (47%).
  • Color industries: Of all the private sectors, including technology, retail, media, sports and travel/hospitality, fashion has surprisingly been usurped by the world of entertainment as the sector that consumers most associate with fluorescent colors.

“Fluorescent colors transcend industry and form,” said Tim Green, Research Director of International Data Corporation (IDC). “More often than not, they capture audiences’ attention and engage consumers in new and compelling ways. Instead of ignoring this massive trend, Canon is embracing it by designing and introducing high performance printers that deliver vivid color printing capabilities for a diverse spectrum. of assets, from photographs to Pop Art, including posters and signage.”

The imagePROGRAF GP Series helps transform the way consumers design and print posters, banners and signs. The 24-inch GP-2000 and 44-inch GP-4000, which include 10 colors plus fluorescent pink ink, produce bright, bold colors for high-value output and graphics, and the 24-inch GP-200 inches and the 36-inch GP -300, which incorporates 5 colors plus fluorescent pink ink. These solutions include Canon’s Radiant Infusion technology to create impactful posters and other large-format media with striking designs, vivid colors and exceptional clarity.

As an added benefit, Canon UNITED STATES recently announced a new online version of PosterArtist, the company’s free online design application, available for Windows and Mac platforms, and supports compatible models of Canon printers. The web version can be used with all imagePROGRAF GP printers, which use fluorescent pink ink.

The study’s findings are based on a nationwide survey of 1,000 U.S. citizens conducted in March 2022.

cannon UNITED STATESInc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions for United States and to Latin America and the Caribbean markets. With about $30.6 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranked in the top five U.S. patents granted for 36 consecutive years in 2021† and was one of the most admired companies in the world of Fortune magazine in 2022. Canon UNITED STATES was named to Newsweek’s Most Loved Workplaces list for 2021, ranking among the top 100 companies for employee happiness and job satisfaction. cannon UNITED STATES devotes himself to his Kyosei philosophy of social and environmental responsibility. To stay informed of the latest news from Canon UNITED STATESsubscribe to the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA.

† 2021 patent counts are based on figures published by IFI CLAIMS Patent Services. Figures for 2005 to 2020 are based on information published by the United States Patent and Trademark Office.



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